Who you work with
Meet the Phoenix Growth Collective team.
Senior operators, not account managers.
Two founders with 45+ combined years in direct-response marketing and brand leadership, backed by a small senior crew that runs your SEO, AI GEO, content and web like an in-house CMO — not a ticket queue.
Who you work with
Meet the founders
Direct Response · Real Estate · Strategy
Michael Ardner
Co-Founder · Phoenix Growth Collective
Michael Ardner is an entrepreneur, business strategist, marketer, and real estate developer with more than 30 years of experience building and scaling companies across marketing, construction, real estate, wellness, hospitality, and business development.
He began his career in direct sales before launching and operating multiple successful businesses, and later founded and managed direct-response advertising agencies specializing in television, radio, print, and high-converting campaigns. His client roster has included LifeLock, Hooked on Phonics, Sports Illustrated, Banjo Fishing Lure, and Invention Submission Corporation.
Brand · Wellness · Coaching
Meg Thompson
Co-Founder · Founder, Solseed Marketing Group
Meg Thompson is the co-founder of Phoenix Growth Collective and founder of Solseed Marketing Group — an entrepreneur, marketing strategist, wellness provider, and business development coach with more than 15 years helping businesses grow, scale, and improve operational performance.
Her background spans marketing, sales, leadership, branding, operational systems, and entrepreneur coaching — working with startups, wellness brands, service businesses, real estate and development projects, contractors, legal firms, automotive companies, and Fortune 500-affiliated organizations, including executive and CMO roles focused on customer acquisition, brand growth, and long-term strategy.
The crew
The team behind the work
Strategy, design, development and content — handled by people who have shipped it before, coordinated by the founders you actually talk to.
Erwin Myer
Producer & Director · Video, Film & Broadcast
Christin Higgins
Media Buying & Outdoor Advertising
Zihid
Web Designer & Developer
Web Designer & Developer
Joining the crew
Film · Broadcast · Music Video
Erwin Myer
Producer & Director · Video, Film & Broadcast
Born in Colombia and raised in New York City and Miami, Erwin is a filmmaker who brings a performer’s instinct to everything he shoots. Ballet and musical theater came first — he danced with the Boston Ballet, Ballet Internacional de Caracas and the Milwaukee Ballet, performed in West Side Story, The Music Man and Guys and Dolls, and landed on Broadway in Cats. When an injury ended his dance career, he turned that creative discipline toward filmmaking.
Erwin has produced and directed syndicated television specials and commercials, produced four independent feature films in South Florida, and — thanks to his choreographic background — specializes in music videos. As Executive Vice President and Program Director of a major New York production house he served NBC, ABC, HBO, ESPN, MSG, PolyGram Records and Grey Advertising, earning an Emmy nomination for editing along the way.
Recently he produced the Daddy Yankee pay-per-view concert at Miami’s American Airlines Arena, is producing a pay-per-view event for The Boxing Channel this November, and is wrapping his fifth feature film, Branded Fate — which he both produced and stars in. For Phoenix clients, Erwin is the reason your video looks like broadcast, not content.
Radio · TV · Outdoor · Direct Response
Christin Higgins
Media Buying & Outdoor Advertising · Founder, Lily Media LLC
Christin Higgins has spent more than twenty years planning and buying direct-response media — the kind that has to produce phone calls and leads, not impressions. She came up through the agency side at Doner, Mercury Media and Kre8 Media, then led media as Vice President at ProMedia Group, at Ideal Agent (where national TV and radio drove one of the fastest-growing real estate brokerages in the country) and at Saddle Rock Legal Group.
In 2026 she founded Lily Media LLC, a senior media consultancy, and brought that experience to Phoenix Growth Collective. For our clients she negotiates and manages radio, television, outdoor and sponsorship buys — flight strategy, station selection, added value and giveaways — so every dollar of traditional media is measured against the same standard as our digital work.
Want this team on your business?
Start with a free website + AI-visibility audit. No pitch until you see what we’d fix.